Greenwich Construction Ltd Assignment Example | Topics and Well Written Essays - 1500 words

Greenwich Construction Ltd - Assignment Example Company are reviewing the types of ICT devices they should provide to their employees to enable them to maximize their effectiveness when working away from their office. Some of the devices which can be useful for the company are;Laptop: This is the basic miniature version of a desktop computer. It helps in carrying the office along and also makes working at home a lot more comfortable. With the help of networking, officials can remain in constant touch through instant messaging and emails. Laptop or Notebook (as some people prefer to call it) is generally smaller than a briefcase, which can be easily transported and conveniently used in temporary spaces such as on airplanes, in libraries, temporary offices, and at meetings. A laptop typically weighs about 5 pounds and is 3 inches or less in thickness. Companies like Greenwich Construction Ltd. can even order for bulk supplies with special requests to laptop manufacturers for adding some more company specific features on all the lapt ops. This way it gives a unique identity to the laptops. Of course it will depend on the number of laptops that are being procured. Laptop computers generally cost more than desktop computers with the same capabilities because they are more difficult to design and manufacture. A laptop can effectively be turned into a desktop computer with a 'docking station', a hardware frame that supplies connections for peripheral input/output devices such as a printer or a larger monitor. Palmtops: In its consistent urge to make gadgets smaller, the computer itself was reduced from a huge ENIAC to the small PC and then to laptop. Now we are in the age of palmtops. A palmtop is also called a Personnel Digital Assistant (PDA), a Smart Phone, or Pocket PC. It was during the late eighties that we heard about PDA. But after some initial hiccup, it has now firmly established itself in the communication world. PDA is a handheld digital organizer. In fact Personal Digital Assistant is a term for any small mobile hand held device that provides computing and information storage retrieval capabilities for personal or business use. It was in the year 1993 when its first variant 'Newton' appeared from the stable of Apple Computers Ltd. But the price tag of $700 for a complicated and not very useful product (at that time) proved to be too prohibitive for the product to become popular. It was in the year 1996 when US Robotics brought out its Pilot series with newer features that PDA s started becoming a sought after device. Calendar, notepad and address books, mobile phone with GSM technique are now common features on a PDA. Therefore now the user can; Write a memo while on the move, Use the calendar , Use it as a Personal Information Manager Jot down notes on the LCD screen from the heights of an airplane, Talk to the boss, Combine computing, telephone/fax, and networking features Send an email to other colleagues. Surf the net for useful information about the construction business or to know the latest trend the real estate market. Chat with the networked group, passing on information/ instructions to subordinates and colleagues. Transfer urgent files on the net. Can sign the important files using digital signatures with appropriate notings. Take photographs of some eye-catching building architecture for future reference To top it all the device prices are consistently coming down day by day. The range starts from as little as $150. Much like a traditional computer, PDAs consist of a display screen (the screen is usually a touch screen, and it is called a LCD display), a processor, memory, and an operating system. There is a wide range of operating systems that PDAs run on, one of the most popular being the Palm OS. Microsoft also has PDA operating system called Windows CE. While the PalmPilot is widely known because of its influence on the market, there's a wide range of PDAs for today's consumer to choose from. What is most amazing about a PDA is its low power consumption

Legal and Ethical Considerations in Marketing, Product Safety, and Research Paper

Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property - Research Paper Example 1.2 Non-Compliance with the Social Norms It is obvious for the marketing and advertising firms or agencies to strictly follow and comply with the regulations stated by the local community, state agency or governmental administrations. The regulations are often directed to protect communities from different discrepancies that might led by marketing and advertising activities of an organization (Huddart, 2010). 1.3 Patent Infringement In relation to the present day context, the ethical issues associated with the intellectual property can be considered as a major and widely accepted concern for the organizations. In this regard, the use of brand logo, similar design and features or other attributes that are copyrighted by other organizations can be considered as few of the major ethical issues relating to intellectual property infringement (Ferrell, 2004). ... The concern generally leads to create significant challenges for the organizations (Ferrell, 2004). 2. Argue for or against Direct-to-Consumer (DTC) Marketing by Drug Companies The concept of Direct-To-Consumer (DTC) can be considered as one of the widely used marketing and advertising approaches by the pharmaceutical organizations over the previous few decades. The term DTC is often used as Direct-To-Consumer Pharmaceutical Advertising (DTCPA) and is highly considered as a noticeable health communication approach, which tends to attract greater target group of customers (Ventola, 2011). In relation to the concept of advertising product through DTC by the pharmaceutical corporations, it has been identified that the approach tends to promote prescribed products to the clients. In relation to the concept of DTC, it can be considered as an effective and highly beneficial, which significantly communicates and indicates about the safety and efficacy of the products. Moreover, it also tend s to communicate with the customers regarding the name of the drug along with its dosage form and price of the product. It can be argued that although the DTC approach tends to provide adequate information to the clients regarding any disease and/or conditions, it does not provide any information regarding the drug to be used for the disease. Moreover, DTC does not communicate about the usage of the prescribed drugs (Ventola, 2011). Therefore, it can be affirmed that the type of advertisements conducted through the DTC approach is an effective way of marketing and communication strategy, which is beneficial for the clients along with the drug corporations as well. 3. Regulatory Body for the Compounding Pharmacies and Role of Food and Drug Administration (FAD)